![]() However, as these options have improved and evolved, consumers have continued using them - because, well, they’re convenient! Search terms like “takeout restaurants” increased a whopping 400% from 2020, while “shopping apps” have remained popular. When many brands pivoted to online, virtual, and no-contact options in 2020, users jumped on board out of necessity. ![]() Here’s how that’s reflected in current search trends: Time Saving & Convenience WellnessĪfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds. Over the last year, Google trends have shown that users took their reflections to heart and began looking for tangible ways to prioritize what matters most. It’s no secret that 2020 led many of us to closely examine what is - and isn’t - truly important to us. Here’s how that’s reflected in current search trends: Read on to find out what’s trending and how searcher behavior is shifting.įrom finding the best keywords for SEO to securing your place in consumers’ online comparative shopping efforts, GPO can help your brand capitalize on search trends with high-performing content at scale.Īfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds. If you’re not yet harnessing the power of popular search topics, it’s time to make a change. ![]() ![]() Thankfully, search trends can help you identify and pinpoint exactly what (and how) your consumers are searching. When writing content for the web, you have to consider supply and demand - you don’t want to create content that your customers won’t engage with. ![]()
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